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MANNING FISHER

Product Design professional.

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Root Inc.

Root Inc. IPO Root Public Offering

Principle Product Designer May 2019 - April 2021- Columbus, OH

Founded both consumer and enterprise product initiates from zero-to-one, contributing direct impact on core business objectives.

Directed and contributed to the strategic initiatives of product development through market analysis, competitive examination, product research, user research and financial forecasting in order to examine possible parallel markets for the business to maximize its landscape and return on investments.

Managed and contributed to cross functional initiatives to create efficiencies within the brand and product development through component libraries and standardization in turn saving business value and time in development to market.

Contributed to brand initiates and product coherence through research, competitive analysis and development.

Docker, Inc.

Docker Enterprise acquired by Marantis

Global Design Systems Manager April 2016 – May 2019 - SF, CA

Directed teams and products cross functionally and geo located to research, design and execute against Dockers principle business objectives.

Defined the Docker marketing and product visual brand.

Managed and designed products that optimized the software supply chain for enterprise customers and developers by creating a full story for businesses to champion their products throughout the entire software development lifecycle.

Directed the Docker Design System by managing a globally distributed team of designers, product managers, and engineers to optimize, systematize and standardize a component library for the entire Docker product portfolio. The Design system was aimed at saving cost and driving efficiency within the entire Docker engineering organization by giving engineers and product leaders the tools to go to market and deliver product more effectively and efficiently.

Articulated complex visions through simple, elegant designs; while championing art direction using illustration, color theory and graphical story telling to convey and implement the brand and product interactivity. Validated art, design and key user stories through user studies and qualitative research to captivate the value of the brand and execute throughout the Docker product portfolio and web properties. Engaged with customers to capture qualitative and quantitative data to learn quickly through iterative prototyping; delivered intricate UX visions, UI specifications, wireframes, and prototypes.

Directed, guided and designed mockups/illustrations and prototypes using graphical emulators such as the Adobe Creative Suite, Sketch, Figma and Framer. These prototypes included low to high fidelity Invision, Figma, and Principle click through concepts, as well as using front end web technologies such as HTML, CSS, and JS to build web applications wrapped in Electron to distribute ideas and share design thinking across the business.

Managed the Docker design principles through the full suite of the Docker Product Portfolio for Enterprise grade products and community based tools including Docker HUB, Docker Store, UCP (Universal Control Plane), DTR (Docker Trusted Registry), Docker for Mac and Windows.

Applause, Inc.

Applause Aquired by Vista

Chief Product Designer July 2014 – April 2016 - Seattle, WA

Managed designers, product managers and engineers geo located to research, design and develop against the Applause core business initiatives.

Collaborated with teams located globally to research and drive customer experience throughout all of the Applause offerings. Created the entire Applause Product Portfolio across five separate revenue generating products through data driven research and analysis.

Developed a cohesive virtual Product Design Team via Poland, Boston & Seattle while simultaneously coaching the business on how to create world class experiences.

Drove NPS from average 1/5 stars to average 4/5, by identifying problem areas within each product offering, and tailored the product experience to provide a more enjoyable experience for the customers.

Created a cohesive visual and functional, interactive style guide and standard component library for the organization’s full product offering suite to facilitate product delivery and development by allowing engineers to move quickly and maintaining a cohesive experience across the product portfolio.

Collaborated directly with the executive teams, as well as the heads of every major devision within the organization (Sales, Marketing, Delivery, Engineering and Product) to establish product vision, strategy and monthly to quarterly road-maps for product and design.

Worked closely with customers and users to validate prototypes and production experiences with the engineering teams to ensure alignment and communication cohesiveness. Iterated rapidly to generate frequent feedback cycles while supporting product owners across all offerings.

Twitter, Inc.

Crashlytics acquired by Twitter - Twitter IPO - Fabric acquired by Google

Senior Product Designer January 2013 – June 2014 - Boston, MA

Original Product Designer tasked to champion product ideas from scratch into the market by researching, testing and validating product concepts with customers to grow the business and product lines.

Product designer responsible for crash-reporting, 0-1 mobile analytics, and 0-1 beta-distribution product lines. Created captivating yet cohesive deliverables, including full-scale designs, high-fidelity mock-ups, and trade-show graphics. Integrated with Kanban development teams to understand pain points and gain usability feedback.

Created a cohesive product portfolio. Researched, designed, tested and facilitated the implementation of product through production by working directly with customers and stakeholders throughout the process.

Defined the Fabric motif, and design for Twitter Fabric and dev.twitter.com which would allow development and design to be guided into product development. Designed the experience and interactivity for all of the Crashlyitcs product portfolio including desktop, iOS, and web/mobile applications.

Expertly applied Adobe Creative tools to build a polished user experience. Communicated with a team of 60+ engineers, developers, and marketing analysts day to day, while working directly with the executive team to help ensure the high bar for design was met in a cohesive fashion across the product suite.

Beacon

Director of Product Design January 2008 – October 2012 - Boston, MA Partnered with Prime Contractors including Raytheon, Lockheed Martin, Northrop Grumman and other prime organizations that manage the United States Navy production innovation programs.

Directed studies to identify ways to optimize and manage the tactical supply chain for battleship maintenance mechanics to operate within their day-to-day.

The output of these studies generated product initiatives that drove value into these prime contractors product portfolios, and consequently increased the performance of daily workflow and ship maintenance for the United States Navy.

Responsible for creating the brand and product suite for large scale, web application interfaces utilizing HTML, CSS, JavaScript, and Photoshop.

Executed against the full software life cycle experience specializing in architecture and design of desktop and touch screen applications. Versed in SCRUM methodologies and practices. Collaborated with a team of Ruby on Rails and .NET developers to successfully implement and test customer requirements covering multiple applications and high volume user-stories per iteration. Ensured visual continuity across company applications via HTML/CSS wireframe templates. This streamlined the process by decreasing the user story backlog and providing developers with common framework for implementing new features and user stories.

Significantly engaged in customer facing roles; presented new features at trade shows and conventions using static demo applications and graphics. Worked closely with customers on site to elicit feedback and incorporate ideas into future interface requirements.